Reporter
Senior Commerce Correspondent
Mara Vance covers ecommerce platforms, marketplace economics and retail operations.
Beats
4 published stories
New referral and fulfilment tiers look modest per order. Aggregated across a catalogue, they move mid-sized sellers from thin margin to no margin.
Mara Vance · 7 hr ago · 5 min read
Rival commerce platforms are pitching total cost of ownership instead of feature parity — app fees, payment spreads and migration risk are the new battleground.
16 Sept 2026 · 6 min read
The fastest-growing ad channel of the decade is meeting its first serious measurement scrutiny, and budgets are pausing while brands recheck incrementality.
15 Sept 2026 · 4 min read
Smaller robotic cells are hitting payback windows that mid-sized retailers can defend to a board.
12 Sept 2026 · 4 min read
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